How to Use the ROI Calculator

The ROI Calculator is a simple yet powerful tool designed to help you evaluate the profitability of your investments. Whether you’re assessing business projects, marketing campaigns, or capital expenditures, this calculator provides a clear picture of your Return on Investment (ROI) percentage. Follow these steps to use the calculator:

Step 1: Enter Initial Investment

• Input the total amount of money you initially invested in a project, campaign, or asset in the “Initial Investment (₹)” field.
• For example:
  • If you spent ₹50,000 on a marketing campaign, enter 50000.
  • If you purchased equipment for ₹200,000, enter 200000.

Step 2: Enter Total Return

• Input the total revenue or profit generated from the investment in the “Total Return (₹)” field.
• For example:
  • If your marketing campaign generated ₹75,000 in sales, enter 75000.
  • If your equipment helped produce goods worth ₹300,000, enter 300000.

Step 3: Calculate ROI

• Click the “Calculate ROI” button to generate the result.
• The calculator will display the Return on Investment (ROI) as a percentage.

Understanding the Results

• ROI Percentage : Indicates how much profit you made relative to your initial investment.
  • Positive ROI : Your investment was profitable. For example, an ROI of 50% means you earned 50% more than your initial investment.
  • Negative ROI : Your investment resulted in a loss. For example, an ROI of -20% means you lost 20% of your initial investment.
• Example:
  • If you invested ₹100,000 and earned ₹150,000, your ROI would be 50% .
  • If you invested ₹50,000 and earned ₹40,000, your ROI would be -20% .